Cytat:Playing at 3,275 theaters, Pacific Rim debuted to $37.3 million this weekend. That's the highest opening ever for director Guillermo Del Toro ahead of Hellboy II: The Golden Army, which took in $34.5 million on the same weekend in 2008. Still, it's not a particularly strong start: among recent non-sequel sci-fi, it's about on par with Oblivion ($37 million), and way off from World War Z ($66.4 million).
The movie performed particularly well in IMAX, which accounted for $7.9 million (19 percent) of the opening. Its 50 percent 3D share was the highest so far this Summer, though that's mainly a statement on how weak 3D has been at the domestic box office lately.
Going in to the weekend, some tracking suggested Pacific Rim was in for a truly terrible start (below $30 million). While it wound up opening noticeably better than that, its $38.3 million debut is still a little disappointing. Because director Guillermo Del Toro isn't a mainstream selling point, and because the movie was entirely free of true movie stars, Warner Bros. marketing made the primary selling point the monsters vs. robots action. While that proved very appealing to a niche "fan boy" audience, the movie remained inaccessible to general moviegoers. Without their support, there's only so high a movie can go on opening weekend.
As expected, the audience skewed younger (67 percent under the age of 35) and male (61 percent). It received a good "A-" CinemaScore; combine that with decent reviews, and it's likely that Pacific Rim has solid holds over the next few weeks. Still, it's unlikely that the movie winds up much higher than $110 million, which means that its ultimate success will be almost entirely dependent on international performance.
Fragment pochodzi z boxofficemojo.com.
16-07-2013, 17:35





